Quaero's Michelle Boockoff-Bajdek Featured in Recent DM News Article
DM News - Staying Up-to-Date on Data Technology
August 1, 2011
Customer relationship management, or CRM, has evolved into a sophisticated approach to customer communications. Particularly with the advent of social CRM, companies can now track and monitor specific customer behavior to inform segmentation and customization of marketing messages for more sophisticated customer intelligence.
Our three expert CRM column contributors provide tips and advice about the latest trends and best practices in the CRM space, from social marketing features to proven processes and tactics used by marketers to maximize customer communication strategy and give brands a road map for success.
That includes thinking strategically about customers - and data gleaned from them - to determine marketing goals and design campaigns. One way to gather that data is through online surveys, described by one of our experts as a way to collect information about visitors to your website, in order to boost conversion rates and drive purchases.