A standard for online engagement metrics - finally!
3/18/11
Adobe announced at the Omniture Summit last week that it has received Media Rating Council (MRC) accreditation for a new report within Adobe SiteCatalyst endorsing the following metrics: Page Views, Visits, Daily Unique Cookies, and Time Spent on Site. This accreditation means that these four metrics are also IAB compliant, finally setting an industry standard for engagement and ideally changing the conversation on digital currency from this point forward. This is important recognition for an organization like ESPN, that has been using daily uniques and total minutes as their primary yardstick for some time. I look forward to others in the industry trading on more than just volume!
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