Quaero Founder Naras Eechambadi Featured in BtoB Magazine Virtual Roundtable
Database face-to-face
B2B Magazine's expert panel discusses how information integration across all sales and marketing channels has created new opportunities and challenges
Recently, Forrester Research released “The Forrester Wave: U.S. Database Marketing Service Providers Q1 2011.” To take the pulse of the direct and database marketing industry, BtoB East Coast Bureau Chief Christopher Hosford conducted a virtual roundtable discussion with executives from companies identified in the report as industry leaders to discuss the rapidly evolving abilities of marketers to gain better customer insights for more precise targeting and revenue production. Participating in the virtual roundtable were Naras Eechambadi, senior-VP and general manager at Qauero; Dennis Kooker, president-COO of KBM Group; Bob Moorhead, VP-general manager, client services at Epsilon; Tim Suther, CMO of Acxiom; and Mark Wright, president-CEO of Targetbase.
BtoB: As marketing service providers, you fill a critical role connecting list sources and marketers. What emerging trends have you seen in this arena?
Naras Eechambadi: There's a movement from mere customer information provided by list managers to an understanding of customer intelligence. First, there are so many sources today—magazine response lists, crowd-sourced online data, Web-scrubbing data, phone verified contacts and more—that you have to figure out which are most accurate, and that requires a knowledge of analytics.
To read the full article on B2B Magazine's Website, click Here.
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