Quaero Featured in Recent Internet.com Article on CRM Systems
"Customer relationship management (CRM) vendors often claim that their software can do practically anything, from revealing which leads work (and which don't) to who your best customers are to which products are the most or least profitable. But what do business owners have to say?
To find out if CRM systems really deliver on what they promise, eCRM Guide spoke with dozens of business owners and managers.
Herewith are 10 things you can learn from your CRM system.
You can learn which leads work (and which ones don't). Like many busy businesses, video production and marketing company Pixability wanted to know which leads its salespeople should pursue or concentrate their efforts on. By tracking leads via Hubspot and Salesforce.com, the company was able to do this.
Pixability discovered that "leads that eventually bought from us filled out twice as many forms as leads that didn't buy," said Bettina Hein, the founder and CEO of Pixability. Similarly, "leads that become customers come to our website an average of five times," she said. As a result, the Pixability sales team was able to be more productive, with their efforts resulting in increased sales.
You can learn how much you are selling of a particular product and what your profits are - in real time. "Thanks to our CRM system [NetSuite], we can easily tell, in real time, how many headsets we sold, for how much, and what our profit was," said Mark Pelley, manager of finance and administration at TPC Healthcare."
- From Internet.com - Read the Full Article Here.
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