InsightIQ Blog
Customer Engagement Agency - the Video
Jul 22 2010
There has been a lot of buzz about customer engagement agencies (CEAs) and the role they'll play helping companies address marketing challenges. But what is a customer engagement agency and what capabilities does a firm need to have to call itself one? We've put together this short flash video to share our thoughts on the topic.
Ultimately, we believe a customer engagement agency must help its clients improve the customer experience and accelerate customer value. Period. But let us know what you think. Where does a CEA fit into the marketing ecosystem?
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