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Getting the Most Out of Your Business Metrics

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May 20 2010

The Data Warehousing Institute (TDWI) is one of my favorite informational database sites.   They publish an extensive library of data warehousing and business information (BI) related articles covering a variety of topics.  Wayne Eckerson writes a particularly interesting weekly blog called, "Wayne's World".  Wayne focuses his blog on BI and analytics (sorry, not the 90's comedy film!).  I found his post in April 2010, 12 Characteristics of Effective Metrics, to be a very accurate assessment of how companies can get the most out of their business metrics.

Wayne's World

While each of these characteristics is essential in its own right, Actionable and Timely are especially important in a marketing environment.   Actionable because organizations must be able to react to customer-related metrics (across a wide spectrum) with meaningful messages tuned specifically to the consumer.  Timely because in our current online media driven world, customers expect fast and effective communications. 

The beauty of Wayne's article is that these tips are applicable on many different levels and across numerous business models.

 

Which of these characteristics are most important for your organization?

 

Image Source: Film poster for Wayne's World - Copyright 1992, Paramount Pictures

 

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