Interesting Video on the Social Media Revolution
In searching for some statistics on social media to support a separate idea, I came across this interesting link:
The blogger has compiled an impressive collection of statistics pointing out the staggering growth of social media in recent years. I believe some of these figures have been carefully "interpreted" by the author to help build his argument; however, he has linked back to his sources adding a level of credibility of the information. The evidence makes the case that social media is not a fad, but a fundamental shift in how we communicate and consume information. I think it's hard to deny this, and the implications of this change are particularly interesting to marketers. Marketers should apply careful thought and consideration to these media trends when planning future initiatives and roadmaps.
To read more insights on social media, be sure to check out two of Quaero's resident experts: