Impact of Web Site Performance on Your Bottom Line - Four Essential Links
The most recent O'Reilly Velocity conference included a number of presentations that proved beyond reasonable doubt that web site performance can have a direct impact on a company's bottom line. Steve Souders, conference co-chair, identified some of the best presentations in his most recent post. Open the links below to watch the presentation videos (or slides):
- Shopzilla Site Redesign - We get what we measure (Phil Dixon) -- Performance improvements resulted in 7-12% improvement in the conversion rate. (video, slides)
- Bing and Google Search partnered to present results showing that bad web site performance can have a long-term impact. (video, slides)
- The Secret Weapons of the AOL Optimization Team (Dave Artz) -- Dave's presentation is full of charts and technical detail.
- In Search of a Better, faster, Stronger Web (Marissa Mayer) -- Google's Marissa Mayer shares the performance and user interaction studies that have helped Google become a leader in web site performance. (video, slides)