InsightIQ Blog
Attribution Marketing - Three Essential Links
Jun 30 2009
- Attribution Management (ClearSaleing) -- ClearSaleing has developed a very interesting technology platform focused on helping companies understand the path that customers follow before making a purchase.
- A Framework For Multicampaign Attribution Measurement (Forrester - $) -- John Lovett presents a framework for quantifying marketing attribution.
- Call to Action: Let's Define Standards for Online Marketing Attribution (shop.org) -- Anne Ashbey would like to form a group that will develop best practices for online marketing measurement.
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