InsightIQ Blog
Call Tracking for Marketing Campaigns - Three Essential Links
Jun 23 2009
Tracking campaign performance accurately across multiple channels is one of the holy grails of marketing organizations. The links below illustrate how you can use Google Analytics to measure performance for voice-based campaigns.
- Google Analytics Call Tracking Integration (ifbyphone) -- By providing custom phone numbers tied to specific campaigns, ifbyphone lets you keep track of call responders via Google Analytics.
- Keyword Call Tracking (Mongoose Metrics) -- Get a Mongoose Metrics phone number, link it to a URL tagged with Google parameters, and presto! Phone callers will show up in your Google Analytics reports grouped under a category of your choosing.
- AdInsight Call Tracking (AdInsight) -- For UK phone numbers only. Similar to ifbyphone and Mongoose Metrics.
Bonus link: The key enabler technology behind all three solutions listed above is the Google Analytics URL Builder.
Leave Your Comment Comments
Aug 21 2009
Miguel,
Thank you for featuring Ifbyphone's Call Tracking & Google Analytics Integration on your blog. I wanted to invite your readers to learn more about Ifbyphone Call Tracking on the following pages:
http://public.ifbyphone.com/services/call-tracking
http://public.ifbyphone.com/services/google-analytics-call-tracking
http://public.ifbyphone.com/services/dynamic-phone-number-insertion
Sep 15 2009
Nice to see UK companies in the list. It's also worth noting that switchboardfree.co.uk is a UK based inbound call managerment system that has also recently integrated it's free switchboard service with google analytics to allow effective call tracking down to geographic location.
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