InsightIQ Blog
Rewards Program Best Practices - Three Essential Links
Jun 19 2009
Implementing a membership rewards program is challenging both from a business as well as from a technology perspective. The links below should help you think through the issues and obstacles that must be overcome in order to become successful at loyalty marketing.
- Loyalty Marketing Best Practices (CRM Trends) -- From defining the program objectives to coming up with a measurement plan and an exit strategy.
- Rewards That Reward (MIT Sloan Management Review) -- How to improve the odds that your customer-loyalty program will boost your market share.
- Your Loyalty Program is Betraying You (Harvard Business Review) -- Five mistakes to avoid when building a loyalty program.
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