Team

Michelle Boockoff-Bajdek
Executive Director, Client Acquisition & Marketing

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Michelle Boockoff-Bajdek (BB) brings almost 20 years of high-tech marketing and marketing services experience to her position as executive director of client acquisition and marketing for Quaero, a CSG Solution.  In her role, Michelle is responsible for Quaero's new busines development, strategic marketing planning, corporate communications, and solution packaging.

Prior to Quaero, Michelle served as vice president of marketing strategy for Harte-Hanks, a global marketing services firm.  There she ran the team responsible for all marketing and communications activities for the database marketing services group.  In her role, Michelle oversaw all customer retention and acquisition efforts and launched several new products to market.

Michelle has extensive high-tech marketing and communications experience having served in management roles at GN Netcom/Jabra, Kronos, Axis Communications and MicroWarehouse.  While at GN Netcom/Jabra, Michelle introduced seven new products to market, including first and second-generation Bluetooth wireless headsets.  She also led the company's communications through several key acquisitions, including one of the publicly traded Hello Direct Inc. that grew GN Netcom/Jabra's annual revenue from $70 million to more than $180 million.

Michelle earned a Bachelor of Science degree in political science from Southern Connecticut State University and a Masters of Science in Communications Management from Simmons College.

 

 

 

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