Julie Baker

Julie Phillips Baker has sixteen years of marketing operations experience, specializing in growth strategies and management for consumer and online businesses.  As a leader on the Client Management team at Quaero, Julie is dedicated to helping her clients cultivate profitable, long term customer relationships, support informed investment planning, and drive marketing performance improvement.  While her vertical expertise spans many from financial services to technology, she has a particular passion for and depth in the online media industry.

Prior to joining Quaero, Julie was Vice President of Marketing and Business Planning at Blurb, Inc., a software start-up.  Prior to, she was a member of the executive team at Equinox Holdings that secured $160MM in public securities to fund aggressive national growth for the company.  Julie  was responsible for the marketing organization that powered membership revenue across 21 locations in three major markets. 

Prior to Equinox, Julie was VP of Marketing at CNET Networks, where she reinvented the marketing model that drove over $20MM in annual revenue for the company.  She was one of the pay for performance partnership pioneers, and spearheaded revenue diversification efforts through the expansion of the company's paid content and service models.

Earlier in her career, Julie broke new ground for Dell Computer Corporation as part of the team that launched its online commerce capability, leading the group to its first major financial milestone of $10MM per day in revenue.  She went on to become the Director of the US Consumer Advertising at Dell, where she drove the market segmentation planning and the resulting product marketing strategies that boosted consumer sales 50% Y/Y for three consecutive years.   

Julie began her career at Sicola Martin, a Young & Rubicam Global Technology Practice, where she consulted with such clients as Dell, IBM, and Motorola on their market entry, channel, marketing, and sales force communication strategies.

Julie earned her master's degree in advertising and business administration from the University of Texas and her bachelor's degree in journalism and business from Indiana University.