News

Written by John Strabley; as seen in DM News' Essential Guide to List & Database Marketing

Most companies understand the value of retaining customers vs. the cost of replacing them, but many still struggle with attrition issues.  Too many companies view and manage attrition as a point-in-time event, not realizing that a customer's likelihood of remaining a customer is constantly influenced.  Companies need to develop more holistic retention strategies that proactively manage customer engagement to preempt  customer defections and maximize loyalty.

View the article in its entirety to learn the five essential tips to maximizing engagement and reducing attrition.  Click here and turn to page 12.