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Written by Erika Morphy; featured on CRMBuyer.com

Few companies have been able to escape all the negative repercussions of the recession, but for some there has been opportunity along with challenges. Quaero was fortunate to be acquired by CSG Systems just when things started going south for many other firms. In addition to that good timing, Quaero has benefited from a general spike in outsourcing that coincided with the weakening economy.

It may seem that CSG Systems, a provider of customer interaction and billing management software, acquired marketing company Quaero in the nick of time. The deal was announced at the end of the year -- just as it was becoming painfully clear that the recession was likely to be much deeper than initially feared.

The timing was fortunate for Quaero, acknowledged founder Naras Eechambadi. "Being part of a large company certainly has its privileges," he told CRM Buyer. Still, with its mix of outsourced marketing services and Web analytics expertise, Quaero already was carving out a niche of its own.

CRM Buyer spoke with Eechambadi about how the current economic environment is affecting Quaero's direction post acquisition.

To read the article in its entirety, visit CRMBuyer.com