News

ESPN, the leading multinational, multimedia sports entertainment company, has built a large following of fans through all of its content channels, including espn.com. The company sought to better leverage its sports fan data to improve the fan experience and increase fan engagement, gain better marketing insight, and improve online advertising effectiveness and revenue. ESPN engaged Quaero, a leading marketing services provider to help shape and deliver on that vision. In this on-demand session, learn how ESPN and Quaero:

• Built an analytic database, combining both Omniture and offline fan data to serve as basis for profiling
• Leveraged the data to enable more targeted fan communication and advertising opportunities
• Used this insight to optimize site content and usability
• Developed a multichannel approach to all fan interactions

Click here to view this on-demand presentation.