News

• Quaero's Cliff Dobbyn Featured in Neolane Article on Direct Marketing in the Digital Age

  Posted on: 4/11/13
  Recently, Quaero's Director of Marketing Strategy Cliff Dobbyn was featured in a Neolane article entitled, "Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age?" Cliff focused on the idea of being right: Right Customer, Right Time, Right Message, Right Channel, and Right Metrics.
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• Quaero's Naras Eechambadi Featured in BillingViews Article on Analytics

  Posted on: 1/14/13
  This article discusses the surprising analytics discovery that late payers are often the best customers for cable service providers. Quaero's Dr. Naras Eechambadi is interviewed.
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• Quaero's Cliff Dobbyn Featured in 1:1 Media Article on Customer Experience

  Posted on: 1/8/13
  In this article, customer experience experts look into their crystal ball and tell us what to expect from 2013.
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• 4 Compelling Ways to Drive Clicks

  Posted on: 12/3/12
  This article, authored by Quaero's Jennifer Roneker, and published in the December issue of Direct Marketing News, gives four tips for increasing click-through rates on your most important content.
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• Quaero Client "Hightlights for Children" Named "Customer Champion" by 1:1 Media

  Posted on: 10/22/12
  Shelly Stotzer of Highlights for Children was named as a 2012 1:1 Customer Champion for "creating a culture of customer success."
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• Applying Big Data and Big Analytics to Customer Engagement

  Posted on: 7/30/12
  This article, authored by Dan Smith and featured in The Cloud Computing Journal, discusses the ever-growing issues of Big Data & Big Analytics, and what businesses must do to successfully reap the benefits for customer engagement.
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• Quaero's Roman Lenzen Featured in 1:1 Media Article on Digital Marketing

  Posted on: 7/6/12
  Quaero's Roman Lenzen was recently featured in the 1:1 Media article, "Building a Better Picture of the Digital Customer," which focuses on how to aggregate and analyze data from across customers' various web experiences to build more robust personas. It was published on 6/18 on 1:1 Media's website.
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• Neolane and Quaero, a CSG Solution, to Share Marketing Strategies for Avoiding Contact Fatigue

  Posted on: 6/4/12
  Conversational marketing technology provider Neolane, Inc. today pushed a press release through Business Wire promoting this week's joint webinar with Quaero, a CSG Solution. Join us on Thursday, June 7th, at 2 PM EST, to "Customer Contact Strategies: Beyond Just Marketing," as we examine strategies and best practices that marketers can implement immediately to provide relevance to their customers.
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• Quaero's Dan Smith Featured in European Communications Magazine Article on Big Data

  Posted on: 5/29/12
  Quaero's Dan Smith was recently featured in the European Communications Magazine article, "Learning the Lessons of Others," which focuses on developing Big Data best practices from the experience of other operators. It was included in the Autumn 2011 issue of the publication.
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• Press Release: CSG International Predicts Characteristics of the Future Cable Customer

  Posted on: 5/17/12
  New Solution Empowers Cable Operators to Automate Personalized, Multi-Channel Customer Care
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• Avoiding Intrusiveness in the Age of Big Data

  Posted on: 4/16/12
  Featuring Quaero's Dan Smith and Michelle BB, this 1:1 article shares the seven ways companies can ensure that Big Data doesn’t turn them into Big Brother.
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• How Can B2B Marketers Adjust Email Strategy & Execution to Account for Smartphone Users?

  Posted on: 2/16/12
  This article, authored by Michelle Boockoff-Bajdek and featured in B-to-B Magazine, discusses the ever-prevailing issue of smartphone adoption. In it, she speaks to various ways that B2B marketers can adapt to the growing smartphone trend, and can design email strategies that are more suited toward mobile technology.
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• Weighing the Facts: Is QR Code Marketing Worthwhile?

  Posted on: 2/13/12
  This article, authored by Sakina Walsh and featured in MediaPost, discusses the unproven yet promising quick-response marketing technology. In it, Walsh addresses some of the common hesitations surrounding QR Code use and weighs them against the potential value that they can provide to marketers.
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• Leveraging Big Data for Customer Engagement

  Posted on: 1/30/12
  This article, authored by Dan Smith and featured in Chief Marketer, discusses how organizations can leverage big data to better engage their various customer segments. Featured are various technology solutions that can assist this process, as well as steps to begin tackling the problem of "Big Data."
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• Understand Customer Value First and Lasting Brand Loyalty Will Follow

  Posted on: 1/27/12
  This article, featured in EM+C, discusses steps to creating greater customer value. In it, readers will learn ways to generate customer value and transition that into brand loyalty.
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• Quaero's Roman Lenzen Featured in 1:1 Media Article on Online Analytics

  Posted on: 1/18/12
  Quaero's Roman Lenzen was recently featured in a 1:1 Media Article entitled, "4 Online Metrics for More Effective Marketing." The article focused on issues such as: Determining bounce rates, replaying the customer online journey, measuring campaign attribution, and tracking social media impact.
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• Quaero's Susan Connors Featured in 1:1 Media Article on Multichannel Customer Service

  Posted on: 11/28/11
  Quaero's Susan Connors was recently featured in a 1:1 Media article entitled, "The 5 Musts for Optimizing Multichannel Customer Service. The article focused on the changing customer experience, and how to ensure that you are delivering a consistent customer experience across all of the various channels where your customers' interact with you.
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• Quaero's Julie Baker Featured in 1:1 Media Article on Mobile Analytics

  Posted on: 11/21/11
  Quaero's Julie Baker was recently featured in a 1:1 Media Article entitled, "The Mobile Channel is a Wellspring of Customer Data." The article focuses on consumers' rapid adoption of smartphones and tablets, and how this adoption presents an opportunity for marketers to harness the power of mobile data.
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• Why Generating Leads is Not Enough

  Posted on: 11/17/11
  The article, featured in MarketingProfs today discusses the evolution of B2B Marketing. In it, readers will learn the steps you must take to ensure your B2B strategy evolves to maximize sales; and
  the importance of customer data, content marketing, and multichannel marketing.
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• Quaero's Ahmer Inam featured in 1:1 Media Online Article

  Posted on: 10/25/11
  Quaero's Senior Manager of Analytics, Ahmer Inam, was recently featured in the 1:1 Media Online article entitled: "Transforming Big Data Into Big Opportunities." The article focuses on the road blocks that Big Data presents to the marketing organization, and identifies ways that marketers can create a holistic view of their customer.
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• Press Release: CSG Systems and Intec Telecom Now CSG International

  Posted on: 6/27/11
  ENGLEWOOD, Colo. (6/27/2011) CSG Systems International, Inc. (NASDAQ:CSGS), a global provider of software- and services-based business support solutions that help clients generate revenue and maximize customer relationships, announced today that it will be known as CSG Systems International. The new name signifies the brand integration of CSG with Intec Telecom, which CSG acquired in late 2010.
  
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• Forrester Research Case Study: ESPN Drives Fan Value Through Customer Intelligence

  Posted on: 3/9/11
  Enjoy complimentary access to the Forrester Research case study written by principal analyst, David Frankland.
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• Media Alert: Susan Connors Joins Quaero as Vice President of Client Engagement

  Posted on: 2/28/11
  Charlotte, NC – February 28, 2011 – Quaero, CSG Systems’ (NASDAQ: CSGS) leading customer engagement agency, today announced it has appointed Susan Connors to Vice President of Client Engagement where she will provide executive leadership and oversee both client engagement and strategic marketing services for the company. The appointment aligns with Quaero’s focus on continuing to provide exceptional client service as it expands its footprint in key vertical markets.
  
  
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• ESPN's John Kosner: "You are what your record says you are"

  Posted on: 2/28/11
  Forrester Consumer Forum video featuring ESPN's John Kosner
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• Independent Research Firm Includes Quaero in US Database Marketing Service Providers Q1 2011 Report

  Posted on: 1/13/11
  Independent Research Firm Includes Quaero in US Database Marketing Service Providers Q1 2011 Report
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