History

Innovators of yesterday

Quaero was founded in 1999 by Naras Eechambadi with the goal of providing information-driven marketing services. He saw the incredible opportunity of uniting marketing, technology and analytics – a core belief that continues to ground our company today.

In 2000, we completed rigorous testing of marketing campaign management programs and delivered an in-depth analysis of the results. This seminal report established us as the informed expert in the field and initiated a relationship with campaign management newcomer Unica. Our partnership with Unica became the foundation for a growing technology implementation practice.

In December, 2008, Quaero was acquired by CSG Systems, a leading provider of customer interaction and billing solutions.

Leaders of today

In the ten years since its inception, CSG’s Quaero has become a leading provider of marketing services to category-leading clients within the Financial Services, Pharmaceutical/Healthcare, Travel and Leisure, Media, Consumer and High Tech industries. Growing from 12 employees in 1999 to more than 75 in 2008, Quaero still focuses on delivering data-driven insight.

Over the years, we have delivered:

  • 30+ marketing databases
  • 85+ campaign management and MRM projects
  • 100+ marketing strategy, analytics, process, metrics and reporting projects

Quaero is proud to be a trusted partner and thought leader on solutions to tough marketing issues. We look forward to our future and to the next innovation that will help us provide ever-more informed customer insight and results for our clients.