Webinar: Audience Targeting: How to Take it to the Next Level
9/27/12 – 9/27/12
1:00pm — 2:00pm
Ask any marketer in the media and digital publishing industry. Today, it's all about the data. The big question is how do you leverage your data to engage your audience and increase their value?
Join guest speaker Joanna O'Connell, Principal Analyst, Forrester Research and Julie Baker, Practice Lead, Media Solutions, Quaero, a CSG Solution and learn about the latest audience targeting strategies - and how to use them to optimize results over time.
Our discussion will include the benefit of third versus primary audience data, the rise of data management platforms (DMPs), and best practices for data collection and insight application for marketers and advertisers.
This web event will take place on Thursday, September 27th, at 1:00 PM (ET).
Click Here to register!