Webinar Replay: Customer Contact Strategies - Beyond Just Marketing
6/18/12 – 3/18/13
Customer contact strategy optimization goes well beyond the domain of marketing. Today’s contact strategies need to incorporate all touchpoints and channels – from sales and marketing to customer service and support – factoring in type, frequency and timing of communications. Truly impactful and effective contact strategies are supported by and provide value throughout the entire organization. To maximize effectiveness, organizations need to consider these four critical steps:
- Customer Intelligence
- Informed Planning
- Dialogue Management
- Dynamic Execution
Every customer interaction is an opportunity to strengthen and grow the lifetime value of the relationship. As such, the importance of value-based, segmented, multichannel contact strategies cannot be underestimated; this approach is critical to driving greater efficiencies, improving the customer experience, and increasing customer value.
In this session, attendees will learn how to build an effective customer contact strategy that leverages all channels and touchpoints, providing relevance through each interaction. The speakers will also share the secret (hint: customer insights) to serving up the right messages and offers, using preferred formats, timing and frequency of communications to minimize fatigue and strengthen customer relationships.
Join Quaero's Susan Connors, VP, Client Engagement, and Neolane's Mathieu Hannouz, Senior Product Marketing Manager, for this must-see event.
To view the webinar replay, click here.