Webinar: Customer Intelligence in Action - 5 Steps to Growing Customer Value
11/10/11 – 11/10/11
1:00pm — 2:00pm
Everyone would agree that knowing your customers is an important part of marketing success. But it's even more important than many marketers realize.
Given the complexities of today’s multi-channel, customer-centric marketing ecosystem, companies are realizing the importance of customer intelligence as a core enabler to drive value-based, investment planning decisions across the entire organization.
During the webcast, we will address the role, importance and impact of customer intelligence given the volume, speed and breadth of data available as well as key steps to achieve more effective marketing and greater customer value through the art and science of analytics.
Fatemeh Khatibloo, Senior Analyst, Forrester Research, Inc.
Niall Budds, Client Manager, Quaero, a CSG Solution
To register for the webinar, click here.