Webinar: Know Thy Customer: Using Customer Intelligence as a Strategic Weapon
6/2/10 – 7/30/10
Click here to view Webinar replay.
The more you know about your customers and prospects, the greater the competitive advantage. But most companies struggle to effectively leverage customer knowledge. And it's getting even harder to reach today's highly empowered customers who have limited tolerance for marketing.
In a Webinar hosted by Quaero, a CSG Solution and 1to1 Media, David Frankland, Principal Analyst for Forrester Research, joins 1to1 Media's Executive Business Editor, Tom Hoffman, and Michelle Boockoff-Bajdek, Executive Director of Marketing and Business Development of Quaero, to examine why customer intelligence (CI) is crucial to your overall marketing strategy, and therefore, long-term success.