Who we’ve helped

  • ESPN ESPN
  • Bayer Health Care - Diabetes Care Bayer Health Care - Diabetes Care
  • Green Mountain Coffee Green Mountain Coffee
  • Keurig Keurig
  • Highlights Highlights
  • Quintiles Quintiles
  • Disney Disney
  • Alcatel-Lucent Alcatel-Lucent
  • Johnson + Johnson Johnson + Johnson
  • Liberty Tax Serviec Liberty Tax Serviec
  • Road Scholar Road Scholar
  • USTA USTA

How we’ve helped them

Industry: Interactive Media & Entertainment Company

Quaero created a fan segmentation strategy and built industry interest models that enable the client to segment website visitors and create target selects for advertisers.

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Quaero Updates

Quick Looks

Avoiding Intrusiveness in the Age of Big Data

Apr 16, 2012

Featuring Quaero's Dan Smith and Michelle BB, this 1:1 article shares the seven ways companies can ensure that Big Data doesn’t turn them into Big Brother.

Check out our new ACE Survey for Customer Intelligence pros, first 100 qualified participants receive…

May 15, 2012

The Social Network Cashes In and Analytics Plays a Role

May 15, 2012

Facebook is going public this week with an initial valuation approaching $100 Billion.  That’s a lot of money - is it a fair valuation?  I’m not an IPO expert so I will not debate the valuation but I do know that a site approaching a billion users per month, where the users are very engaged and interconnected with others on the site, is valuable.   Furthermore, the data generated by the users is a goldmine if ‘data mined’ correctly in order to increase user relevance and continue to bring communities together.   And web sites such as…

The Social Network Cashes In and Analytics Plays a Role

May 15, 2012

Facebook is going public this week with an initial valuation approaching $100 Billion.  That’s a lot of money - is it a fair valuation?  I’m not an IPO expert so I will not debate…

Inside ESPN’s Cross-Platform Strategy

May 14, 2012

Digiday published an article recently that focused on the care that ESPN takes to publish in a fashion befitting the medium.  How fans consume the magazine is drastically…

Can I Take Your Order Please?

May 9, 2012

We at Quaero are in the business of building state of the art customer marketing solutions.  Like any solution builder that puts us in the position of needing our clients' direction on what they want us to…

Creating Your Marketing Technology Roadmap

May 7, 2012

If you didn’t attend the Forrester Customer Intelligence Forum held in Los Angeles on April 18th and 19th, you missed a great chance to hear William Band define the…

Are Mobile Carriers Playing Fast and Loose with Their Customers?

May 4, 2012

Recently I posted a blog about the need for mobile operators to adapt their marketing as their customers’ data consumption and usage changes dramatically with the…

The Real Cost of Your Facebook Profile

May 3, 2012

Ever since Facebook filed for its IPO back in February, there has been a steady stream of media reports and articles complaining that Facebook is cashing in on their users…

Avoiding Intrusiveness in the Age of Big Data

Apr 16, 2012

Featuring Quaero's Dan Smith and Michelle BB, this 1:1 article shares the seven ways companies can ensure that Big Data doesn’t turn them into Big Brother.

How Can B2B Marketers Adjust Email Strategy & Execution to Account for Smartphone Users?

Feb 16, 2012

This article, authored by Michelle Boockoff-Bajdek and featured in B-to-B Magazine, discusses the ever-prevailing issue of smartphone adoption. In it, she speaks to various ways that B2B marketers can adapt to the growing smartphone trend,…

Weighing the Facts: Is QR Code Marketing Worthwhile?

Feb 13, 2012

This article, authored by Sakina Walsh and featured in MediaPost, discusses the unproven yet promising quick-response marketing technology. In it, Walsh addresses some of the common hesitations surrounding QR Code use and weighs them against the potential value that they can provide to marketers.

Leveraging Big Data for Customer Engagement

Jan 30, 2012

This article, authored by Dan Smith and featured in Chief Marketer, discusses how organizations can leverage big data to better engage their various customer segments. Featured are various technology solutions that can assist this process, as well as steps to begin tackling the problem of "Big…

Understand Customer Value First and Lasting Brand Loyalty Will Follow

Jan 27, 2012

This article, featured in EM+C, discusses steps to creating greater customer value. In it, readers will learn ways to generate customer value and transition that into brand loyalty.

Quaero's Roman Lenzen Featured in 1:1 Media Article on Online Analytics

Jan 18, 2012

Quaero's Roman Lenzen was recently featured in a 1:1 Media Article entitled, "4 Online Metrics for More Effective Marketing." The article focused on issues such as: Determining bounce rates, replaying the customer online journey, measuring…