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Go beyond marketing. Use customer insights throughout your organization to drive more profitable, meaningful customer relationships.
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Go beyond marketing. Use customer insights throughout your organization to drive more profitable, meaningful customer relationships.
Learn About Our Services
Quaero created a fan segmentation strategy and built industry interest models that enable the client to segment website visitors and create target selects for advertisers.
Read case StudyApr 16, 2012
Featuring Quaero's Dan Smith and Michelle BB, this 1:1 article shares the seven ways companies can ensure that Big Data doesn’t turn them into Big Brother.
May 15, 2012
May 15, 2012
Facebook is going public this week with an initial valuation approaching $100 Billion. That’s a lot of money - is it a fair valuation? I’m not an IPO expert so I will not debate the valuation but I do know that a site approaching a billion users per month, where the users are very engaged and interconnected with others on the site, is valuable. Furthermore, the data generated by the users is a goldmine if ‘data mined’ correctly in order to increase user relevance and continue to bring communities together. And web sites such as…
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